Addressing Automotive Design Development Challenges Through Simulation Driven Platform: A Case Study on Endurance Technologies
Technology Category
- Analytics & Modeling - Digital Twin / Simulation
- Robots - Cartesian Robots
Applicable Industries
- Automotive
- Equipment & Machinery
Applicable Functions
- Product Research & Development
- Quality Assurance
Use Cases
- Manufacturing Process Simulation
- Virtual Reality
Services
- Hardware Design & Engineering Services
- Testing & Certification
About The Customer
Endurance Technologies is one of India’s leading automotive component manufacturing companies. It started with two aluminium casting machines in FY 1986 and has grown to operate 18 plants in India and 7 in Europe. Today, Endurance Technologies is the largest aluminium die casting manufacturer in India and one of the leading automotive component manufacturers in aluminium die casting (including alloy wheels), suspension, transmission and braking systems. The company has Innovation & Technology as its key focus areas and believes that R&D activities are critical to maintaining a leadership position in the industry and providing a competitive advantage. It has four dedicated R&D centers for each of its product businesses and a dedicated Intellectual Property (IP) cell.
The Challenge
Auto Original Equipment Manufacturers (OEMs) are increasingly expecting their suppliers to move up the value chain and become development partners. This involves suppliers participating in joint Research & Development (R&D) activities from the conceptual stage, adopting a more collaborative approach to the entire product development process. The key factors for automotive supplier competitiveness include reduced product development time, first-time-right products, and high-value offerings with superior technology at affordable costs. However, automotive suppliers face challenges in having in-house simulation capabilities compared to OEMs due to budget constraints and difficulties in hiring and retaining expert manpower. Access to relevant data to validate designs and establishing robust virtual/test methodologies to match OEM expectations is another concern for suppliers.
The Solution
To overcome these challenges, OEMs are insisting component suppliers invest in simulation technologies. One of the ways to address these issues is to invest in simulation technologies that require an affordable initial investment, have low ownership costs, and provide reliable and proven codes. These tools should provide suppliers access to a broad range of solvers (a multi-physics environment) to meet their simulation requirements. They should also be easy to use so that existing manpower can quickly learn and develop proficiency. Altair HyperWorks®, through its patented units based licensing system, provides customers access to multiple solvers under one umbrella. This allows users to apply the correct solver based on the challenge at hand, thus making it a smart choice for the organization to achieve robust product design through reliable & accurate simulation tests, at an affordable investment.
Operational Impact
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