Activision Blizzard 'Skylanders Imaginators' Offline Character Transfer
Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
The Customer
Activision Blizzard, Inc.
About The Customer
Headquartered in Santa Monica, California, Activision Blizzard, Inc. is the world’s most successful standalone interactive entertainment company. Their entertainment network has nearly 500 million monthly active users in 196 countries.
The Challenge
- Provide a real world experience to ‘Skylanders Imaginators’ players, allowing them to share characters that they have created in the game with a companion mobile app where it can then be turned into a 3D figure or a trading card
- Enable sharing whilst game and companion mobile app are offline to meet the requirement of parents who prefer not to connect their kid’s console to the internet for safety reasons
- Accommodate the transfer of millions of variable designs, abilities, catchphrases and musical themes that an ‘Imaginators’ character consists of
- Remove dependency on console manufacturers to provide connectivity
- Optimise ‘Toys to Life’ revenue opportunities for Activision through ease and reliability of sharing
The Solution
- Development of a custom Chirp for Activision that contains all parameters that Activision needed to enable the transfer of large amounts of variable data
- Develop a tailored decoder specifically to be robust against the acoustics of a typical living room
- Use of audible Chirp so that players hear the transfer happening as their TV talks to their phone, creating a magical experience in keeping with the game
- Develop a tailored decoder specifically to be robust against the acoustics of a typical living room
- Use of audible Chirp so that players hear the transfer happening as their TV talks to their phone, creating a magical experience in keeping with the game
Operational Impact
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