混合与批量：发展中贸易区的宏观视角
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Alteryx
技术栈
- MapInfo
- MS Access
- Adobe Report
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 补货预测
服务
- 数据科学服务
关于客户
Blend and Batch 是一家经营着 1,300 多家商店的零售公司。该公司的选址研究团队负责为新店预测提供地理空间支持、制定房地产投资组合和资本分配决策，并提供地理查询以帮助组织的所有领域。该公司需要一个可以提供商店级报告的系统，显示地理销售趋势、竞争影响和人口统计摘要。他们还需要能够预测新店和改建、准确的基线、集团级销售、市场份额和商店销售百分比。该公司希望了解本地动态而不是区域动态，并希望了解集团商店以提供衡量绩效的趋势。
挑战
零售公司 Blend and Batch 在生成商店级报告方面面临挑战，这些报告显示地理销售趋势、竞争影响和人口统计摘要。他们需要一个准确的基准来预测新店和改建店，这需要集团级销售额、市场份额和商店销售额百分比。他们还需要结合数据源来划定贸易区和集团商店，以提供衡量绩效的趋势。该公司结合使用了来自前端销售点的 T-Log 数据、用于地理编码的 MapInfo 和用于数据计算的 MS Access。然而，这个过程非常耗时，而且需要手动步骤。
解决方案
该公司决定使用数据管理平台 Alteryx 来改进其流程。Alteryx 允许他们删除多个程序并合并一个平台，从而降低软件成本，并且无需第三方工程师来开发和维护 MS Access 数据库。该平台还大大减少了 POS 数据处理所需的时间。然而，由于早期的经验水平，该公司在使用 Alteryx 的早期面临一些挑战，这导致开发速度较慢且工作流程较多。为了改进，他们使用了 Alteryx 中的目录、动态输入和控制参数工具。这些工具允许他们一键收集单个商店文件，一次导入多个文件，并为选定的一组商店运行工作流程。
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